You just
got out
of the surf.
What now?
You rinse the salt off. Chuck the board in the car. And drive home with that tight, fried, wind-wrecked feeling all over your skin. The same as every other time. That after-surf feeling is what Soke is here to fix.
report severe skin damage
above average
for after-surf recovery.
after-surf ritual."
Surf. Rinse. Soke.
You're already doing two of the three. You surf. You rinse. You just haven't been doing anything about what happens in between the rinse and driving home. That's where Soke belongs.
Dawn patrol. Evening glass-off. Three-hour grind at the point when it's firing. Do your thing. The damage is happening — salt, UV, cold — but that's the deal you made. Soke handles the other side of it.
Pump it in your hands at the carpark tap. Outside shower at the beach. Leaking hose at the point. Doesn't matter. 60 seconds and the salt, the SPF, the zinc — all gone. Without stripping whatever's left of your face.
Damp skin. Two pumps. Then in 30 seconds feel our instant cooling mechanism - clinical menthol activating your cold receptors. That sensation is pure surf skin science.
The Core Range
Three products. Built for after the line up, the outdoor shower, and the night before your next dawn patrol. Every ingredient battled the foam ball to make it.
Wash
3-in-1 cooling cleanser removes salt, sunscreen and zinc residue. Use while you rinse.
Recovery
Damp skin, two pumps - instant cooling sensation. Then 8 hours of skin barrier repair + hydration.
Recovery
You're asleep. Your skin is not. 11pm to 3am is critical repair time for surf skin damaged by salt, wind & sun.
Full Session Bundle
First 100 Free.
When you pre-order Soke: Get our three core products + Soke Welcome Kit valued at $204. Everything you need. No suprise bomb set. Just a big YEW for getting involved and limited to first 100 only.
Chat from the carpark.
"I've been surfing Noosa for 20 years. My face has always just... copped it. First time I used the Face Recovery in the carpark at nationals, I stood there with it on for 30 seconds and genuinely didn't move. Felt like fresh water was running over my face and healing it. Subscribed that afternoon."
"Derm told me three years ago. Tried a dozen things — all felt like something my girlfriend would use. Soke feels like it was designed in a lab by someone who's surfed all their life. In it's own category entirely."
"Used it for the first time at Burleigh. Rinse with the Wave Wash at the tap, two pumps of the serum before I even got to the car. 30 seconds. My face felt better than it does after a cold shower. Recommended the boys. They don't use skincare. They will now."
Look it up.
We dare you.
Every active has a PMC number. No exceptions. Every claim is traceable to a published study. Every formulation decision has a documented mechanism.
- PMC9057286SE Queensland study. 171 surfers. 50% had skin cancer history. Swimmers? 27.3%. Odds ratio 2.67. That gap is the entire reason this brand exists.
- PMC783231791.1% of elite surfers use sunscreen. Still copping it. Because the ocean washes it off. That moment after the rinse. That's wh Soke was built.
- PMC10339925BCC rate in surfers: 27,568 per 100,000. General population: 11.8. 120 times. Not a typo. Not bad luck. The accumulated result of sessions without recovery.
- Nature 2007Pharmaceutical-grade L-menthol 1.8% hits your TRPM8 cold receptors in 30 seconds. Measurable drop in skin surface temperature. Peer-reviewed. That sensation is the science working.
Built for after.
|
Soke.
After-Surf Recovery
|
FoN
Athlete Gen.
|
We Are
Sun Care & Night
|
|
|---|---|---|---|
| — Purpose | |||
| Post-surf recovery Formulated specifically to repair after salt, UV + wind exposure |
Surf-specific
|
Not surf
|
Not surf
|
| Salt + UV damage repair Reverses osmotic dehydration + UV oxidative stress on application |
Surf-specific
|
No formula
|
No formula
|
| — Formulation | |||
| Clinical-grade actives Niacinamide 5%, Menthol 1.8%, Retinal 0.05%, Triple ceramide complex |
Surf-specific
3-product system |
Athletic only
not surf |
General skincare
not surf |
| Night recovery treatment Dedicated overnight repair — not a general moisturiser |
Retinal 0.05%
surf-specific |
No night
treatment |
Generic cream
not surf |
| Active skin recovery Clinically formulated to repair barrier — not just moisturise |
Surf-specific
|
Post-workout
not surf |
No recovery
formula |
| — Built for surfers | |||
| Built for male surfers Not a unisex wellness brand repurposed for the beach |
Surfers only
|
General
athletic |
General
outdoor |
| Australian made Made on the Gold Coast for AU surf conditions + UV intensity |
Gold Coast
|
Not AU made
|
AU made
|
| Free SurfKit included Wave Wash + Face Recovery + Night Recovery + SurfPak — first order |
$204 value
free |
No kit
|
No kit
|